Practical perspectives on content, channels and marketing measurement.
What you will find here
Market Lift Brief is an independent editorial publication for people who want to understand everyday marketing decisions. We cover the connection between an audience, a message, a channel and a useful measure of progress.
Our approach
We favour clear questions, specific examples and sources that a reader can check. We distinguish an observation from an assumption and explain the limits of a method. We do not promise business results or claim client work we have not performed.
Who writes
Market Lift Brief Editors is this publication’s editorial identity. Specialist contributors and reviewers are identified when they actually participate.